Advertising Your House
You can advertise to sell your home in a number of ways. To maximise your
house viewings, increase
your chance of making a fast sale and of getting the best price, you should make use of as many ways as you can.
Advertise in local newspapers
Use the Internet
Put up a 'For Sale' board
Distribute flyers locally
Advertise in national newspapers
Advertising your house in newspapers and arranging for the design, production and distribution of flyers are things that you need
to do yourself.
For getting your house on the internet and getting a 'For Sale' board erected you can choose one
of the private internet selling web sites. Many buyers now use the internet and save time and trouble by not having to contact all the local
estate agents individually. The most popular private property selling web sites have hundreds of thousands of visitors to their sites each month.
In addition they place adverts on the major property sales sites e.g. Fish 4 and HotProperty.
For Sale Boards
While many people use the internet to search for their next property there are also many who
find their new homeby traditional means e.g. a 'For Sale' board. Many internet house sales companies will provide professional 'For Sale' boards
made to the same standard as those used by estate agents. Your telephone number will be used on the board and you must deal with the
Creating Your Advertisement
The aim of your advert is to persuade potential buyers to view your property. It can be used for
the internet web site and adapted for newspaper adverts and flyers. There are two main parts to a good advert.
You will need to take photographs of your house, preferably in digital format, and send them by
email to your online property web site. Alternatively you may be able to send printed photographs and these will be scanned and uploaded to
your web site. Some internet property companies will take photographs for you.
The main photographs that you need to take are:
Front of the house
Your advert should have a headline to attract attention plus a summary of the property details
which will include the main points about the property.
Below this will be highlights of the property's best features. e.g. a great view, an
original fireplace or good quality local schools. Also include a paragraph for each room with the dimensions of the room and a brief
Finally, a closing line that encourages potential buyers to call: e.g. Nothing like it at this price!
Remember, the fastest way to sell your house is to advertise privately while at the same
time making use of the services of an estate agent. Even if you are currently with an estate agent you can still advertise your property
privately at the same time in most cases.